ISO 20671-3-2023 PDF

Full title and description

ISO 20671-3:2023 — Brand evaluation — Part 3: Requirements and recommendations for brands related to geographical indications. This part of the ISO 20671 series provides methodology, principles, elements and dimensions specifically tailored to the evaluation of brands related to geographical indications (BGIs), and is intended to support originators, users and other stakeholders in investment and adoption decisions for such brands.

Abstract

This document specifies fundamentals, principles, elements and dimensions to evaluate brands related to geographical indications, building on the general framework in ISO 20671-1. It describes a methodology for internal and external evaluation of BGIs and provides requirements and recommendations to help originators, users and potential users make informed decisions about investment and adoption. The guidance is intended to be used together with ISO 20671-1 and ISO 10668 where monetary valuation is required.

General information

• Status: Published.
• Publication date: April 2023 (publication listed April 26, 2023 in catalogues; ISO record shows 2023-04).
• Publisher: International Organization for Standardization (ISO).
• ICS / categories: 03.140 (Brand evaluation / Intellectual property and related services).
• Edition / version: Edition 1 (2023).
• Number of pages: 12 (official ISO catalogue entry).

Scope

ISO 20671-3:2023 defines requirements and recommendations for evaluating brands that are connected to geographical indications (BGIs). The scope covers methodology, principles, elements and dimensions specific to BGIs, and applicability for both originators of BGIs (to support investment and brand-development decisions) and users/potential users (to inform adoption decisions). The document is meant to be used in conjunction with ISO 20671-1 (principles and fundamentals) and, where monetary valuation is required, ISO 10668.

Key topics and requirements

• Definition of BGIs and how geographical origin factors into brand evaluation.
• Methodology and principles for evaluating BGIs based on the ISO 20671 framework (elements, dimensions, indicators).
• Guidance on selecting and validating dimensions and indicators relevant to BGIs (legal, market, stakeholder, quality and economic dimensions).
• Recommendations for internal and external evaluation use-cases (originators, users, certifiers).
• Linkage and alignment with ISO 20671-1 and ISO 10668 for consistent reporting and, where appropriate, monetary valuation.

Typical use and users

Users include originators and consortia managing geographical indications, brand and product managers, certification bodies, policy makers, consultants and valuation specialists. Typical uses are: assessing the strength and risks of a BGI, guiding investment and commercialization decisions, benchmarking BGI performance, and supporting transparent reporting and stakeholder communications.

Related standards

ISO 20671-3 is part of the ISO 20671 brand-evaluation series. Closely related standards include ISO 20671-1 (Part 1: Principles and fundamentals), ISO 20671-2 (Part 2: Implementation and reporting) and ISO 10668 (Brand valuation — Requirements for monetary brand valuation). ISO/TC 289 (Brand evaluation) oversees the series and related projects.

Keywords

brand evaluation; geographical indication; BGI; ISO 20671; brand assessment; brand performance; indicators; origin-based brands; brand reporting; valuation guidance.

FAQ

Q: What is this standard?

A: ISO 20671-3:2023 is an international standard that provides requirements and recommendations for evaluating brands related to geographical indications (BGIs), extending the general ISO 20671 framework to origin-linked brands.

Q: What does it cover?

A: It covers methodology, principles, elements and dimensions for BGI evaluation, guidance on relevant indicators, and recommendations for internal and external evaluation use—intended to be used with ISO 20671-1 and, if monetary valuation is needed, ISO 10668.

Q: Who typically uses it?

A: Originators and managing bodies of geographical indications, brand managers, certification and control bodies, consultants, valuation experts and public authorities involved in GI policy and promotion.

Q: Is it current or superseded?

A: As of its publication in April 2023, ISO 20671-3:2023 is a current, published part of the ISO 20671 series. Users should check ISO/TC 289 or the ISO catalogue for any later amendments or revisions.

Q: Is it part of a series?

A: Yes — it is Part 3 of the ISO 20671 brand-evaluation series; other parts include ISO 20671-1 (principles and fundamentals) and ISO 20671-2 (implementation and reporting). Additional parts and related projects are managed by ISO/TC 289.

Q: What are the key keywords?

A: Key keywords are brand evaluation, geographical indication, BGI, indicators, brand performance, ISO 20671, valuation guidance, origin-linked brands.